// ADVERTISING
Advertise on TradeSoft. Reach the whole NZ airsoft scene.
Every person who opens TradeSoft is a New Zealand airsoft player looking at airsoft gear. No general-interest audience to pay for, no wasted impressions on people who will never buy a hop unit. Just the scene, in one place, on their phone.
The audience
These are our own figures, measured in our own analytics, for August 2026. We would rather show you real numbers for a small, focused audience than dress up a big one.
iOS + ANDROID // ~88,000 VIEWS WEB APP // ~22,000 VIEWS
App views are total screen activity across iOS, Android and web. They are not ad impressions. What a campaign is eligible for depends on the placements in your plan, on which screens members actually visit, and on which accounts are being served advertising at the time.
Behind those views sits a genuinely active community, not a dormant list:
- 810 accounts active in a month, and 525 in any given week
- 325 new listings posted in the last 30 days
- 3,800 messages sent between buyers and sellers in the last 30 days
- 34 registered airsoft clubs using TradeSoft to verify their members
- 180 new members joining every month and growing
- 8,100 registered accounts, including the AirsoftTrader community we rebuilt and migrated across
Where your ads appear
There are ten ad placements across TradeSoft, and they run identically on iOS, Android and the web app. Your plan decides which ones you are eligible for. Every placement is a single image with one click destination, and every one carries a SPONSORED label so members always know what they are looking at.
Some surfaces we keep clear on purpose. Ads never appear in the selling flow, in payment or phone verification, during signup, on event pages, or anywhere a member is reporting a problem.
The listing page
All plans- Listing page A banner on every individual item page, under the seller details. The highest-intent moment in the whole app. One per view
Browse & community
Marketplace + Community and above- Browse feed A sponsored card sitting in the feed itself, every 6 to 9 listings. Covers browse, search results and category feeds, which are the same feed with filters applied. Repeating slots
- Home screen First position alongside the featured listings, on the screen every member lands on when they open the app. One per view
- Clubs directory Above the club list, in front of the organised end of the scene. One per view
- Businesses directory Above the list of retailers and commercial sellers on TradeSoft. One per view
- Discussions In the community board thread list, between the categories and the first thread. One per view
- Leaderboards Inside the community rankings, next to the most engaged traders on the platform. One per view
- Member profiles On any member's public profile, beside their rank and trade history. One per view
Personal screens & the top slot
Full Network only- Messages In the conversation list, after the third thread. One of the most returned-to screens in the app. One per view
- Account On the member's own account screen, below their profile block. One per view
- Featured first slot The very first card in the browse feed, taken out of the ordinary rotation and reserved. The single most valuable position on TradeSoft. Reserved position
Ad formats
Every campaign needs two images, because a TradeSoft card changes shape with the screen it is on. Supply both and your ad is correct everywhere, from an iPhone to a desktop browser. The examples below are shown at their true aspect ratios, with the SPONSORED label drawn exactly where we place it.
// FORMAT 01
Landscape
Used by the iOS and Android apps, and by any browser narrower than 640 pixels. This is the one most of your audience sees, so treat it as the primary creative.
| Aspect ratio | 2.27 : 1 |
|---|---|
| Supply at | 1464 x 645 px |
| Minimum | 976 x 430 px |
| File type | JPG or PNG, up to 5MB |
| Shown on | iOS app, Android app, and browsers under 640px wide |
// FORMAT 02
Portrait
Used by the web app on tablets and desktops, where a listing card is a tall tile rather than a wide row. Same campaign, same message, rebuilt for the taller shape.
| Aspect ratio | 0.68 : 1 |
|---|---|
| Supply at | 1032 x 1520 px |
| Minimum | 516 x 760 px |
| File type | JPG or PNG, up to 5MB |
| Shown on | Browsers 640px wide and above |
Artwork rules
- Keep the top right corner clear. We overlay the SPONSORED label there, roughly the area marked with a dashed line above. It is a legal disclosure, not a design choice, so it cannot move.
- Keep important content away from the edges. Images are cropped to fill their slot, so a logo tight to a corner can lose a few pixels.
- Design for a phone first. A headline that works at 976 pixels wide does not survive being read at arm's length. Big type, few words, one message.
- One destination URL per creative. We can point it at a product, a collection, a landing page or an event listing.
- No artwork? We will build it. Send us your logo, a product photo and what you want it to say, and we will produce both sizes for you at no extra cost.
The creatives shown above are examples for a fictional retailer, produced to illustrate the specification. They are not a real advertiser.
Plans and pricing
Three plans, each adding a group of placements to the one before it. Flat monthly fee, no auction, no bidding, no minimum spend on top. Prices are in New Zealand dollars. TradeSoft is not GST registered, so there is no GST added on top and none to claim back.
// TIER 01
Listing Page
The highest-intent screen in the app, at the lowest entry price.
$149 / MONTH
- A banner on every individual listing page
- 25% share of voice minimum, guaranteed
- Up to 2 creatives in rotation
- Runs on iOS, Android and web
- Monthly impressions and clicks report
- Free creative swaps whenever you want
// TIER 02
Marketplace + Community
Adds the browse feed and the whole community side of the app.
$299 / MONTH
- Everything in Listing Page
- The browse feed, including search and category results
- The home screen, beside featured listings
- Clubs and Businesses directories
- Discussions and Leaderboards
- Member profiles
- Up to 4 creatives in rotation
- 25% share of voice minimum, guaranteed
- Regional targeting across all 15 NZ regions
// TIER 03
Full Network
Every placement we sell, plus the top slot in the feed.
$499 / MONTH
- Everything in the two plans above
- Messages and Account screens
- The featured first slot in the browse feed
- Priority weighting in every rotation
- Up to 6 creatives in rotation
- Two advertisers only, ever
- Regional and device targeting
- Campaign planning and artwork done with you
Billed month to month. Stop at the end of any month, no exit fee and no notice period.
Pay 12 months up front and you get 12 months for the price of 10 on any plan.
We never run more than four at once, so your share of voice is never below 25%. Two of those four can hold Full Network.
Registered clubs and community events get a discounted rate. Ask us.
How it works
Advertising on TradeSoft is placed by hand, by us. There is no self-serve dashboard yet, which means getting started is a conversation rather than a checkout.
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Tell us what you are selling
Email [email protected] with your business, what you want to promote and which plan looks right. We will come back with a recommendation and, if it is not a good fit, we will say so.
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Send artwork, or let us make it
Supply the landscape and portrait images to the specification above, plus your destination URL. If you would rather not, send a logo, a product shot and your headline and we will build both sizes for you.
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We load the campaign
We set up your ad set with the placements your plan covers, any regional targeting, and your creatives. You get a preview before anything goes live.
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It goes live on every platform at once
Ads are served from our own system, so your campaign appears on iOS, Android and the web app the moment we switch it on. No app update, no store review, no waiting.
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You get your numbers monthly
Impressions, clicks and click-through rate, broken down by placement, emailed at the end of each month. Swap your creative whenever you like.
How we treat our members, and your brand
An ad that annoys people is worth less than no ad at all, so the rules below are fixed and they apply to every advertiser including us:
- No third-party ad networks. No Google Ads, no programmatic exchanges, no advertising trackers in the apps. Every ad is placed by us for an advertiser we have spoken to.
- Always labelled. Every ad carries a SPONSORED disclosure. We never dress an ad up as a listing.
- Never in the way. No pop-ups, no interstitials, no autoplay video, no ads in selling, payment, verification, signup or reporting flows.
- Limited inventory, and a number attached to it. No more than four advertisers run on TradeSoft at any one time, and no more than two of those hold the featured first slot. It protects the experience, and it protects your share of it.
- We can say no. We turn down anything irrelevant to airsoft, anything misleading, anything aimed at under-18s, and anything that breaches New Zealand law.
Questions
Who will see my ads?
New Zealand airsoft players, on the screens your plan covers. TradeSoft is a dedicated airsoft marketplace, so there is no general-interest audience to pay for. Around 810 accounts are active in any given month and roughly 525 in any given week, across the iOS app, the Android app and the web app.
That figure is the size of the community, not a headcount of who sees your ad. Advertising is served per member and per screen, so an active account is not automatically an account your campaign reaches. Your monthly report is the number that matters.
How many views will my ad get?
We do not sell guaranteed impressions. TradeSoft served around 110,000 app views in August 2026, and your plan decides which of those screens your ad is eligible to appear on. The share you receive depends on how many other advertisers are running at the same time, which is why we cap how many we take, and on how many accounts are eligible to be served ads over that period.
Every plan includes a monthly report with your actual impressions and clicks, so you are judging the buy on real numbers from your second month onward.
Can I target a specific region of New Zealand?
Yes, on Marketplace + Community and Full Network. Ads can be limited to any of the 15 New Zealand regions, matched against the region on the member's account rather than whatever filter they happen to be browsing with. That matters if you are a physical store or a field, because it targets where someone actually is, not where they are shopping.
Full Network can also separate phones from desktop browsers, which is useful if your landing page performs very differently on each.
What artwork do I need to supply?
Two images per creative. A landscape image at roughly 2.27:1, supplied at 1464 by 645 pixels, and a portrait image at roughly 0.68:1, supplied at 1032 by 1520 pixels. JPG or PNG, up to 5MB each, plus one destination URL. Full detail is in Ad formats above.
If you do not have artwork, send us a logo, a product photo and the message you want to land, and we will produce both sizes for you at no extra cost.
Can I change my creative during the month?
Yes, as often as you like, at no extra cost. Send us replacement artwork or a new destination URL and we will swap it, usually within one business day. Changes take effect immediately on every platform, with no app update required.
Does TradeSoft use Google Ads or Facebook ad networks?
No. Every ad on TradeSoft is placed by us directly, for an advertiser we have spoken to. There are no third-party ad networks, no programmatic exchanges and no advertising trackers in the apps.
That is deliberate. It is why the inventory is limited, and it is also why your ad sits next to airsoft gear rather than whatever an exchange decided to serve that day.
Do I have to sell airsoft gear to advertise?
No, but it has to be relevant to the audience. Retailers, gear and parts brands, fields and arenas, event organisers, insurers, freight and courier services, and outdoor or workwear brands all fit comfortably.
We turn down anything that is not a sensible match, along with anything that breaches New Zealand law, misleads buyers, or targets under-18s.
How many other advertisers am I up against?
Three, at most. We run no more than four advertisers on TradeSoft at any one time, so your share of voice on every placement your plan covers is never below 25%. No more than two of those four can hold Full Network, which is what keeps the featured first slot worth buying.
That is a deliberate ceiling on our own revenue. It is also the one number we can promise, because unlike traffic it is entirely within our control, and your monthly report shows you what you actually received against it.
Is there a minimum contract?
No. All three plans are billed monthly and you can stop at the end of any month, with no exit fee and no notice period. Paying 12 months up front gets you two months free. Prices are in New Zealand dollars. TradeSoft is not GST registered, so there is no GST added on top and none to claim back.
I am a retailer already on TradeSoft. Is this different?
Yes, they are separate things. A commercial account gives your business a storefront, bulk listing tools and a profile on TradeSoft. Advertising puts your brand on screens across the whole app, including in front of people who have never visited your store page.
They work well together, and if you already hold a commercial account we will factor that into your quote. Not on TradeSoft yet? Claim a free business profile.